Social Media

What’s your social appetite?

Do you have a social media strategy? Beyond numerous likes and shares, what else could you do? Are you able to list them down? Can you create a dedicated channel of communication to your customers?  Imagine you have a Facebook page and a Twitter handle for your business.  Can you come up with a 90-day communication plan? What sort of…

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Social Media: points worth considering

Did you know around a few billion people every day are currently active on forums like Facebook, LinkedIn, Twitter, WeChat, Instagram, Snapchat, Line, Xing, Pinterest, etc? Are you on the surface of these platforms or can you look deeper into the core and see what it can do for your business? Unless you have a paradigm shift in remodeling your…

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Adapting to Social Media Strategy

The often used word- Put yourself in your customer’s shoes.  We’ve all heard the above phrase.  Though it has different meanings, like “think your customer first,” it’s easy to have them on paper, and better to be used for preaching than practice.   The reason I say it’s difficult because we are in this digital age where your ideal customer is…

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Know Your Customer

When you have a social presence, you start generating a large amount of data. These become a wealth of impeccable information on who your customers are and what they feel about you. All you need to do is to keep your ears close to them. This is what we refer to as “social listening’; by doing so, you can make…

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