The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.
In your pursuit for Lead Generation, expecting Prospects to turn into Customers, its important to know the Golden Rule of SEVEN !
Firstly, you need to understand that all your prospects are FLOODED with information on a daily basis. Yours is one among them. They choose to pay attention only when there is repetition – and the GOLDEN RULE – 7 times to the same prospect before they turn their attention towards you.
It could be eMail messages – with variations in the message or a case study or a Business benefit or a free analysis or a free counseling or some data or some interesting article that might be of interest.
Keep following the RULE OF SEVEN – do not give up at the first few attempts.
Remember the 3 feet From Gold story !
From the Book – Think and Grow Rich, Napoleon Hill tells the story of R. U. Harby.
Harby’s uncle had gold fever, so he staked his claim and started digging. After a lot of hard work, the uncle found a vein of ore, so he covered up his find and returned home to raise the money for the machinery that he would need to bring the ore to the surface.
They raised the money and Darby travelled with his uncle back to the site to make their fortune.
Things started well and before long, they had enough to clear their debts. They were excited, everything from here on would be profit and things were looking good.
Then the supply of gold stopped. The vein of ore had disappeared.
They kept on digging, but found nothing.
After a while, they quit in frustration and sold their machinery to a junk man for a few hundred dollars.
After they went home in disappointment, the astute junk man called in a mining engineer who checked the mine and calculated that there was a vein of gold just three feet from where Darby and his uncle had stopped digging.
The junk man went on to make millions from the mine.
Darby returned home, paid back everyone who had lent him money and was determined to learn from his mistake in giving up too soon.
He went on to become a phenomenally successful insurance salesman, more than recouping what he would have made from the gold mine.
He learned the lesson that you need to persevere through difficulties and stay focused if you are to become successful.
Whenever you feel like giving up on your dream, remember that you may be just three feet from gold!