Sales -Writing Techniques

Ask these preparatory questions …

1. Why am I writing

2. What do I want to accomplish

3. What do I want to say

4. What is the next action item – step


In your pursuit – whatever you continue to do will always produce the same set of results – you cannot change the results without changing the input criteria – this holds good for your writing abilities and for any initiative you intend doing in Business

Always take time to write your answer- email replying is not a ping-pong match….

Practice – in writing – makes you perfect- you don’t have to be right the first time but if you consciously improve on your writing  – it will help

A good writing – is eating your readers time. Value their time – means-  you write , articulate well – that their time is valued well

Spell-Check your writing – mistakes of public with l omitted gives a different meaning…same goes with Shift with f omitted !

Most important Regular Routine – Writing Scenarios

Phone conversation – after which you write a follow up email

After you meet with a client

After the paperwork / order is signed

Any trigger points – (milestones)  towards a closure of a deal

Any bad new(s) – update

In these above scenarios, try your best to write differently – which makes your message stand out. These are common scenarios in your daily business.  See how differently you can write to position yourself differently.  Remember, its all about perception – being a little different  !

How to handle difference of opinion via email ? – Internal or external situations

Simple – Make it easier for the reader to “feel” okay…..Be Positive even if you feel like screaming.

The best is to grab a pen and paper, write all your screams down. Keep it aside. Talk your anger on paper – but DO NOT email them.  This way, you could vent your feelings from pen to paper but not create a situation of a piss match over emails.

How to address – bad news –

Always present the bad news nicely with genuine explanation.

Never say Sorry in your email – readers want a solution and not your apology.

Always remember – when you write- WIIIFM  – also known as – “What is in it for me “- when the reader reads the message, the message should be in conjunction to the “WIIIFM” factor for them ! and not YOU !

If your letter is more focused on the reader – the closer you will get to the sale

AIDA is an important aspect of email writing –

Attention, Interest, Desire and Action – these are 4 components of an email and you need to move on these quickly

Use Testimonials – its a powerful writing tool to eliminate Fear of decision making !

Sell but don’t over sell – Educate your audience but don’t go over board

Be very clear – ASK – what you want …Don’t confuse with too many options in your email –

Always write to express – not to impress

Strive for Perfection – its OK – you might not reach perfection but , you will have the satisfaction that you are not a miserable writer !